The doctrine, indexed
Resources
Everything the desk uses to make and judge names, in one place.
The index
Guides
The gates, the three registers, the construction doctrine, the cold-read probe, and the TLD policy — rendered in full.
Market trends
The free-.com exhaustion, the 2023–26 zeitgeist, and the linguistic-averaging diagnosis.
Market data
The ranked TLD whitelist and blacklist, with the evidence, plus the aftermarket price distribution.
Name generator
Generate coined names in the lexically-empty, phonologically-dense quadrant.
Appraisal
Run a name through the gates — the phone test, the anti-slop check, the invoice test, the first-read law.
Do-not-revert — past failures, never re-litigated
These are settled. Each names a lane or a habit that was tested, produced failing output, and is now closed. Re-raising any of them wastes a cycle.
- 1.com-only absolutism — RELAXED 2026-08-27 to the ranked, buyer-matched TLD policy. Serious AI companies ship and stay on .ai.
- 2Averaging scores across gates — greatness is not a mean; gate 0 is a floor, and one wrong-category read kills.
- 3The "second-order roots / -won seam / small aftermarket" lanes — they yield mediocre, invoice-failing names (drumnova/titanwon/medaljet are in the graveyard).
- 4Mining the real-word quadrant for a free .com — that door does not exist.
- 5Zero-anchor coinage (tidezo/dawnva) — free but mush; dies at the 15-second story test.